# Website analytics tools, compared

> Ten website analytics tools offered to the public, compared by free plan or free edition, cheapest paid plan and the traffic tier it covers, what the price is based on, what each provider says about cookies and where data is stored, self-hosting, events and goals, data access and limits. Every price says which plan, tier and billing term it covers, and the date it was read. Statements about cookies, consent and privacy are the providers' own words, attributed to them; the page gives no legal guidance.

- Page: https://allthingscompared.com/website-analytics-tools/
- JSON: https://allthingscompared.com/website-analytics-tools.json
- Markdown: https://allthingscompared.com/website-analytics-tools.md
- 10 options compared. Facts checked Nov 2, 2026. Page updated Nov 2, 2026.
- Order: alphabetical by name; nothing is featured.

## How to read this

- **Verified**: seen on the provider's own page on the date shown. The link goes to that page.
- **Provider claim**: something the provider says about itself, not confirmed by us.
- **Not publicly stated**: the provider's pages do not say. That is not the same as "no".
- **"Our read" lines**: our interpretation of what a provider publishes. They are not scores, ratings or endorsements.

## Needs

- **Free to use**: The provider's own pages list a free plan with no end date, or a free edition you can install on your own server. Free trials are not counted. The tag does not compare what the free offers include or how large their limits are; the Free plan row gives each offer's limits.
- **No cookies by default**: The provider's own pages state that its tracking script does not use cookies, with no setting needed to get that. A page that says cookies are used by default, or that cookies are avoided only in an optional mode, does not count. The tag does not say what a website must or must not display to its visitors; the Cookies and consent row gives the provider's wording.
- **Self-hosting: run it on your own server**: The provider's own pages offer software you can install on a server you run, with a download, an install guide or a public source repository, and no sales contact needed. A page that lists self-hosting only as a custom option on request does not count. The tag does not say how much work running it takes, which licence applies or what the self-hosted edition leaves out; the Self-hosting row gives the details.
- **Choosing the data region**: The provider's own pages say you pick the region where its hosted service keeps your data, for example a US or EU option chosen at sign-up. A single fixed location, or self-hosting (the Self-hosting need), does not count here. The tag does not compare locations or say what the provider does with data in a region; the Where data is stored row gives the wording.
- **Events and goals**: The provider's own pages list custom events, goals or conversions on at least one plan or edition, which may be a paid one. The tag does not say which plan has them, how many are allowed or what they cost; the Events and goals row gives the details.

## Options

### Cloudflare Web Analytics

Cloudflare Web Analytics is a free report of page views, visits, referrers and page load times, set up with a JavaScript snippet or, for sites proxied through Cloudflare, automatically. Cloudflare states it does not use cookies or localStorage to collect usage metrics.

- Website: https://www.cloudflare.com/web-analytics/
- Based: Online
- Card on the page: https://allthingscompared.com/website-analytics-tools/#cloudflare-web-analytics
- Our read (interpretation, not a fact): People who want a free report of page views, visits, referrers and page speed, with no custom events.
- Fits: Free to use; No cookies by default
- **Free plan or free edition:** Free. Cloudflare's Web Analytics page offers it for free and its docs say it is available on all plans. It needs a Cloudflare account and a JavaScript snippet, and works without changing DNS or using Cloudflare's proxy. No trial period or end date is mentioned. The marketing page is undated. The About docs page, https://developers.cloudflare.com/web-analytics/about/, shows "Last updated Apr 17, 2026" and describes the no-DNS-change setup. [Verified · Nov 2, 2026](https://www.cloudflare.com/web-analytics/)
- **Cheapest paid plan:** No paid Web Analytics plan is listed ($0 to use, USD). The FAQ says users on Cloudflare's Pro, Business and Enterprise plans get advanced HTTP traffic analytics from edge logs for sites proxied through Cloudflare; the prices of those plans were not read for this page. The FAQ shows "Last updated Jul 14, 2026". [Verified · Nov 2, 2026](https://developers.cloudflare.com/web-analytics/faq/)
- **What the price is based on:** No price on the pages read, and no pageview, event or seat cap listed. The limits listed are on sites (10 sites not proxied through Cloudflare; no limit for proxied sites) and on Web Analytics rules by Cloudflare plan (Free 0, Pro 5, Business 20, Enterprise 100). The Limits page shows "Last updated Aug 12, 2026". [Verified · Nov 2, 2026](https://developers.cloudflare.com/web-analytics/limits/)
- **Cookies and consent, as the provider states:** Cloudflare Web Analytics states it does not use any client-side state, such as cookies or localStorage, to collect usage metrics, and does not "fingerprint" individuals via IP address, User Agent string or any other data for the purpose of displaying analytics. Its docs state it does not collect or use visitors' personal data. The docs statement is on https://developers.cloudflare.com/web-analytics/about/ ("Last updated Apr 17, 2026"). The data-collection docs page says Cloudflare does not track individual end users across its customers' properties. [Provider claim · Nov 2, 2026](https://www.cloudflare.com/web-analytics/)
- **Where data is stored:** Not publicly stated. The Web Analytics pages and docs read do not say where its data is stored. The data-collection docs page says beacon data is sent to the site's own /cdn-cgi/rum path (proxied sites) or to cloudflareinsights.com (sites not proxied).
- **Self-hosting:** Not publicly stated. The pages read describe only the Cloudflare-run service and do not mention a self-hosted edition.
- **Events and goals:** The docs list page views, visits, page load time and Core Web Vitals as metrics, with filters, rules and dimensions (country, host, path, referer, device type, browser, operating system), and list no custom events, goals or conversions. The Web Analytics docs index (llms.txt) lists no events or goals page. High-level metrics page shows "Last updated Apr 16, 2026"; the dimensions page, https://developers.cloudflare.com/web-analytics/data-metrics/dimensions/, shows "Last updated Aug 21, 2026". [Verified · Nov 2, 2026](https://developers.cloudflare.com/web-analytics/data-metrics/high-level-metrics/)
- **Data access, export and retention:** Dashboard with filters, and a GraphQL API (the docs mention it for extracting data and for referer-path data). No CSV export is described on the pages read. The FAQ says unsampled beacon data is kept for 7 days and then aggregated to around 10% for long-term storage, and that data for the previous six months can be accessed. The Limits page mentions the GraphQL API for customers with many tracked websites. [Verified · Nov 2, 2026](https://developers.cloudflare.com/web-analytics/faq/)
- **Sites, team members and limits:** Sites: up to 10 not proxied through Cloudflare, no limit for sites proxied through Cloudflare; the dashboard shows at most 1,000 websites at once. Rules (proxied sites only): Free 0, Pro 5, Business 20, Enterprise 100. Team members: not stated. Data you can access: the previous six months (FAQ). Six-month access is from the FAQ, https://developers.cloudflare.com/web-analytics/faq/. [Verified · Nov 2, 2026](https://developers.cloudflare.com/web-analytics/limits/)
- **Support:** The FAQ points questions it does not answer to the Cloudflare community page. The page footer lists a help centre, customer support and a community forum; the pages read do not say what support the free offering includes. The footer links are on https://www.cloudflare.com/web-analytics/. [Verified · Nov 2, 2026](https://developers.cloudflare.com/web-analytics/faq/)
- Not clear from public sources: The pages read do not say where the data is stored, what support the free offering includes or whether a CSV export exists. They list no custom events or goals, no team-member limit and no self-hosted edition.

### Fathom Analytics

Fathom Analytics has no free plan: plans start at $15 per month ($150 per year) for 100,000 monthly pageviews across up to 50 sites, after a 7-day trial that needs a card. Fathom states its tracking does not use cookies.

- Website: https://usefathom.com/
- Based: Online
- Card on the page: https://allthingscompared.com/website-analytics-tools/#fathom-analytics
- Our read (interpretation, not a fact): People who want one price by monthly pageviews across many sites, with events, an API and exports on every plan.
- Fits: No cookies by default; Events and goals
- **Free plan or free edition:** No free plan: the pricing FAQ answers "Nope" to whether there is one. Every plan starts with a 7-day free trial; a card is required and is not charged until the trial ends, and the subscription renews automatically unless cancelled. The page is undated; the footer shows 2026. [Verified · Nov 2, 2026](https://usefathom.com/pricing)
- **Cheapest paid plan:** $15 per month billed monthly for up to 100,000 monthly pageviews (USD, US site, 50 sites included, regular price, no promotion shown). Billed yearly it is $150 per year ($12.50 per month, shown as 2 months free). The yearly figure was read with the page's switch to yearly pricing, which only changes the displayed prices. [Verified · Nov 2, 2026](https://usefathom.com/pricing)
- **What the price is based on:** Priced by monthly pageviews across all sites, in tiers: $15 (100,000), $25 (200,000), $45 (500,000), $60 (1,000,000), $100 (2,000,000), $140 (5,000,000), $200 (10,000,000), $290 (15,000,000), $380 (20,000,000) and $470 (25,000,000) per month billed monthly; custom above 25,000,000. Custom events and API requests count toward the pageview allowance. Over the limit: occasional spikes do not stop collection; for sustained overages Fathom emails about a larger plan and sends reminders, with extra time before dashboard and API access are paused, while it keeps collecting data. The over-limit wording is from the pricing FAQ and https://usefathom.com/docs/account/limits. The API wording is on https://usefathom.com/api. [Verified · Nov 2, 2026](https://usefathom.com/pricing)
- **Cookies and consent, as the provider states:** Fathom Analytics states it does not use cookies or fingerprinting: it hashes the request's IP address and user-agent with the site identity and a daily salt (SHA-256) into a site-specific visit signature, and the salt rotates at midnight UTC. Its pricing page lists "No cookie banners required" among what every plan includes. The page is undated. The pricing-page line is on https://usefathom.com/pricing. [Provider claim · Nov 2, 2026](https://usefathom.com/why-fathom-analytics/cookieless-analytics)
- **Where data is stored:** Fathom Analytics states that EU visitors' pageviews are sent to its European servers, which strip the IP address, and that the anonymized analytics are then stored on its US servers; visitors outside the EU are routed to the closest region. It says this applies to all customers on all plans with no setup. No region setting is described. The "closest region" wording is in the FAQ on https://usefathom.com/features. Both pages are undated. [Provider claim · Nov 2, 2026](https://usefathom.com/features/data-isolation)
- **Self-hosting:** No. The features FAQ answers "No" to hosting the data locally and says Fathom is a hosted product. The page is undated. [Verified · Nov 2, 2026](https://usefathom.com/features)
- **Events and goals:** Events (also called goals or conversions) for button clicks, form submissions, newsletter sign-ups and ecommerce, with an optional value and currency, on every plan; revenue tracking, UTM campaign tracking and saved views are also listed. Funnels are not listed on the pages read. The pricing page lists "Event and revenue tracking" in what all plans include. The help article is undated. [Verified · Nov 2, 2026](https://usefathom.com/docs/events/overview)
- **Data access, export and retention:** An Analytics API (v1, with an API token), CSV exports and email reports and exports on every plan. Every plan lists "Full analytics history while subscribed", which the page describes as ongoing data retention. Each API request counts toward the monthly pageview allowance. The CSV and retention wording is on https://usefathom.com/features and https://usefathom.com/pricing. A Google Analytics importer is also listed on the features page. [Verified · Nov 2, 2026](https://usefathom.com/api)
- **Sites, team members and limits:** 50 sites on the plans up to 500,000 pageviews; larger plans include more (75 at 1,000,000 pageviews, up to 350 at 25,000,000), per the plan data in the pricing page's markup. Extra sites come in packs of 50 for $10 per month or $100 per year per pack (up to 15 packs). Team members: not stated. Data kept while you are subscribed. The site counts above 50 are read from the page's plan data, not from the rendered text. [Verified · Nov 2, 2026](https://usefathom.com/pricing)
- **Support:** Email support from real humans on every plan; the contact page says support is by email rather than phone or hosted demo calls. A help centre and an API reference are listed. The pricing page lists "Email support from real humans" in what all plans include. [Verified · Nov 2, 2026](https://usefathom.com/about/contact)
- Not clear from public sources: The pages read do not say how many team members a plan allows and describe no setting to pick a data region; the features page says Fathom is a hosted product, so there is no self-hosted edition to install.

### Google Analytics

Google's product page says Google Analytics gives you its tools free of charge; a paid Analytics 360 product needs a contract and publishes no price. The help pages list events, key events, funnel explorations, BigQuery export and a Data API.

- Website: https://marketingplatform.google.com/about/analytics/
- Based: Online
- Card on the page: https://allthingscompared.com/website-analytics-tools/#google-analytics
- Our read (interpretation, not a fact): People who want a free tool with events, key events, funnel explorations and export to BigQuery.
- Fits: Free to use; Events and goals
- **Free plan or free edition:** Google Analytics (standard properties) is described on Google's product page as giving you the tools "free of charge"; no trial period or end date is shown. Analytics 360 is a separate paid product under a contract. The page is undated. The 360 contract wording is in https://support.google.com/analytics/answer/11202874. [Verified · Nov 2, 2026](https://marketingplatform.google.com/about/analytics/)
- **Cheapest paid plan:** No paid plan price is published for standard Google Analytics ($0 to use, USD). Analytics 360, which provides higher limits for data collection, reporting, retention and BigQuery export, requires a signed 360 contract; its price is not published on the pages read. The help article is undated. [Verified · Nov 2, 2026](https://support.google.com/analytics/answer/11202874)
- **What the price is based on:** Standard properties are not priced by pageviews, events or seats on the pages read. They have per-property limits (for example 30 key events, 100 audiences, 50 custom dimensions per event scope) and collection limits (25 event parameters per event); 360 raises those limits and the daily BigQuery export limit (1 million events on standard properties). The collection limits are on https://support.google.com/analytics/answer/9267744 and the export limit on https://support.google.com/analytics/answer/9358801. All three articles are undated. [Verified · Nov 2, 2026](https://support.google.com/analytics/answer/12229528)
- **Cookies and consent, as the provider states:** Google Analytics states that Google tags set and read cookies to identify unique users across browsing sessions, that Google Analytics uses cookies to help measure success, and that in most cases the default cookie preferences do not have to be modified. Its help pages also state that in Google Analytics 4 IP addresses are used at collection time to derive location (country, city, latitude and longitude of the city) and are then discarded before data is logged in any data center or server. The developer page shows "Last updated 2026-07-22 UTC". The IP-address wording is on https://support.google.com/analytics/answer/11598602 (undated). [Provider claim · Nov 2, 2026](https://developers.google.com/analytics/devguides/collection/ga4/cookies-user-id)
- **Where data is stored:** Google Analytics states it uses regional data centers for collection, choosing the optimal local data center from the IP address, and links to its data center locations. The pages read describe no setting to choose where Analytics data is stored. The help article is undated. [Provider claim · Nov 2, 2026](https://support.google.com/analytics/answer/11598602)
- **Self-hosting:** Not publicly stated. The pages read describe only the Google-run service and do not mention a self-hosted edition.
- **Events and goals:** Automatically collected, enhanced measurement, recommended and custom events; key events (the conversion markers) up to 30 per property on standard properties; funnel explorations. Event collection allows 25 parameters per event. Recommended events: https://support.google.com/analytics/answer/9267735. Funnel exploration: https://support.google.com/analytics/answer/9327974. The key-event limit is on https://support.google.com/analytics/answer/12229528. All are undated. [Verified · Nov 2, 2026](https://support.google.com/analytics/answer/9267568)
- **Data access, export and retention:** BigQuery Export (daily export of raw, unsampled event data; standard properties have a daily limit of 1 million events, and BigQuery storage and processing costs are billed on the BigQuery side), the Google Analytics Data API, and data retention controls: for user-level and event-level data a standard property can keep 2 or 14 months (26, 38 and 50 months are 360 only). Google-signals data is kept at most 26 months. BigQuery wording: https://support.google.com/analytics/answer/9358801. Data API: https://developers.google.com/analytics/devguides/reporting/data/v1. The help articles are undated. [Verified · Nov 2, 2026](https://support.google.com/analytics/answer/7667196)
- **Sites, team members and limits:** Up to 100 Analytics accounts, each with up to 2,000 properties; each property can have up to 50 data streams (30 of them app streams). Other per-property limits on standard properties include 100 audiences and 30 key events. Team members: not stated on the pages read. Retention of user-level and event-level data: 2 or 14 months. Property limits are on https://support.google.com/analytics/answer/12229528. Both are undated. [Verified · Nov 2, 2026](https://support.google.com/analytics/answer/9303323)
- **Support:** The help pages read show an Analytics Help Center, a help community and a Contact us option. They do not list support levels or hours for standard properties; Analytics 360 properties are covered by service level agreements. The "Need more help?" box on the help pages lists the community and Contact us. The 360 service level wording is on https://support.google.com/analytics/answer/11202874. [Verified · Nov 2, 2026](https://support.google.com/analytics/answer/9267744)
- Not clear from public sources: The pages read publish no price for Analytics 360, describe no self-hosted edition and no setting to choose where Analytics data is stored, and list no support levels or hours for standard properties. User-level and event-level data on a standard property can be kept for 2 or 14 months.

### Matomo

Matomo offers a free On-Premise Community edition you host yourself and a hosted Cloud from $26 per month for 50,000 hits, billed monthly. Matomo states its default cookies are first-party and can be disabled.

- Website: https://matomo.org/
- Based: Online
- Card on the page: https://allthingscompared.com/website-analytics-tools/#matomo
- Our read (interpretation, not a fact): People who want software they can install on their own server, or a hosted version priced by hits.
- Fits: Free to use; Self-hosting: run it on your own server; Events and goals
- **Free plan or free edition:** A free edition: Matomo On-Premise Community, shown as "Free forever" with unlimited users and hits and forum support, installed on your own infrastructure. Matomo Cloud has a free trial with access to all core features and no credit card, but no free Cloud plan is listed. The pricing page is undated. The trial wording is in its FAQ. [Verified · Nov 2, 2026](https://matomo.org/pricing/)
- **Cheapest paid plan:** Matomo Cloud, Business plan, 50,000 hits per month: $26 per month billed monthly (the page shows USD 26, excl. tax); $260 per year billed annually (the page says annual billing gets 2 months free). Extra hits: 5,000 for $2.60. On-Premise paid bundles are priced in euros on the same page (Team from EUR 230 per month in the comparison table). Read in a browser with the page's hits selector and Monthly/Annually switch, which only change the displayed prices. The Team figure is from the On-Premise comparison table and the page does not define the billing term for "/mo" there. [Verified · Nov 2, 2026](https://matomo.org/pricing/)
- **What the price is based on:** Cloud is priced by monthly hits (tiers of 50,000, 100,000, 300,000, 600,000, 1 million, 2 million, 5 million and up to 10 million; contact sales above that); extra hits are billed per 5,000. On-Premise Community has unlimited users and hits; Team covers up to 4 users and 5 million hits per month, Business up to 20 users and 30 million, Enterprise up to 50 users and 100 million. The page links to a guide on how to estimate hits. [Verified · Nov 2, 2026](https://matomo.org/pricing/)
- **Cookies and consent, as the provider states:** Matomo states that by default it uses only first-party cookies, that its default cookies can be disabled and that optional cookies are created only when specific features are used. It also states that with cookies disabled some data is less accurate (unique, new and returning visitors, and conversion attribution). The accuracy wording is on https://matomo.org/faq/general/faq_156/. Both FAQ pages are undated. [Provider claim · Nov 2, 2026](https://matomo.org/faq/general/faq_146/)
- **Where data is stored:** Matomo states that Cloud data is stored in Frankfurt, Germany, and that with On-Premise you can choose where the data is located by setting up servers in your preferred location. The Cloud feature table shows "In Europe" next to "Choose where your data is stored". A Matomo page on data protection says the same for Cloud and On-Premise: https://matomo.org/gdpr/. [Provider claim · Nov 2, 2026](https://matomo.org/pricing/)
- **Self-hosting:** Yes. Matomo On-Premise runs on your own infrastructure; the Community edition is free to download. Matomo states its core is released under the GNU General Public License v3 (or later). Paid bundles add plugins such as Custom Reports, Funnels and Heatmaps. Edition details are on https://matomo.org/pricing/. The licence page is undated. [Verified · Nov 2, 2026](https://matomo.org/licences/)
- **Events and goals:** Event tracking, content tracking, campaign tracking, eCommerce tracking, site search and user tracking are included in all plans. Matomo Cloud (Business) allows 150 goals and 100 custom metrics; the On-Premise Team bundle lists Funnels, Users Flow and Custom Reports among its plugins. The page is undated. [Verified · Nov 2, 2026](https://matomo.org/pricing/)
- **Data access, export and retention:** HTTP Analytics API and HTTP Tracking API in all plans, plus log analytics, exportable widgets and scheduled email reports. Cloud lists raw data retention of 24 months, report data retention "forever" and no data sampling, and a Data Warehouse Connector from $5 per month. Read in a browser. The retention figures are for the Business Cloud column; the Enterprise column shows custom raw-data retention. [Verified · Nov 2, 2026](https://matomo.org/pricing/)
- **Sites, team members and limits:** Cloud Business: 30 websites, 30 team members, 100 segments, 150 goals, 100 custom metrics, 30 Tag Manager containers and 24 months of raw data. On-Premise: Community has unlimited users and hits; Team up to 4 users, Business up to 20, Enterprise up to 50, VIP custom. The page is undated. [Verified · Nov 2, 2026](https://matomo.org/pricing/)
- **Support:** Cloud Business: email support; Cloud Enterprise: email support and a Customer Success Manager. On-Premise: Community has forum support; Team, Business and Enterprise list email support (24/5, 12-hour response); Enterprise adds chat and dedicated customer success; VIP lists a 6-hour response. The page is undated. [Verified · Nov 2, 2026](https://matomo.org/pricing/)
- Not clear from public sources: The Cloud has a free trial but no free plan, shows prices only up to 10 million hits (above that, contact sales) and the paid On-Premise bundles are priced in euros. The pages read do not say whether Cloud data can be stored outside Europe.

### Microsoft Clarity

Microsoft Clarity is a free service with no traffic limits that is built around heatmaps and session recordings, with a dashboard of traffic metrics, smart events and funnels. Microsoft states its typical usage sets non-essential cookies.

- Website: https://clarity.microsoft.com/
- Based: Online
- Card on the page: https://allthingscompared.com/website-analytics-tools/#microsoft-clarity
- Our read (interpretation, not a fact): People who want a free tool with heatmaps, recordings, a traffic dashboard, smart events and funnels.
- Fits: Free to use; Events and goals
- **Free plan or free edition:** Free forever: the FAQ says Clarity is a free service forever, with no traffic limits and no obligation to upgrade to a paid version. No sampling is applied. The FAQ shows "Last updated on 2026-10-20". The pricing page, https://clarity.microsoft.com/pricing, says "Free forever" with no limits on traffic. [Verified · Nov 2, 2026](https://learn.microsoft.com/en-us/clarity/faq)
- **Cheapest paid plan:** No paid plan is listed ($0 to use, USD); the FAQ says you are never compelled to upgrade to a paid version. The pricing page shows no amounts. [Verified · Nov 2, 2026](https://learn.microsoft.com/en-us/clarity/faq)
- **What the price is based on:** Not priced. The FAQ lists no limit on the number of sites per account and no traffic limits. The FAQ shows "Last updated on 2026-10-20". [Verified · Nov 2, 2026](https://learn.microsoft.com/en-us/clarity/faq)
- **Cookies and consent, as the provider states:** Microsoft Clarity states that its typical usage requires non-essential cookies, placed by its setup script, that store a unique pseudonymous ID, and that if a visitor has disabled cookies in the browser Clarity does not set cookies. It also states that for visitors in the EEA, UK and Switzerland, site owners must pass the visitor's consent status to Clarity through its consent API or a supported consent management tool. The cookies page shows "Last updated on 2026-10-16". The consent wording is in the FAQ ("Last updated on 2026-10-20"). [Provider claim · Nov 2, 2026](https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-cookies)
- **Where data is stored:** Microsoft Clarity states your data is stored in the Microsoft Azure cloud service. The FAQ names no region and describes no region setting. The FAQ shows "Last updated on 2026-10-20". [Provider claim · Nov 2, 2026](https://learn.microsoft.com/en-us/clarity/faq)
- **Self-hosting:** Not publicly stated. The pages read describe only the Microsoft-run service and do not mention a self-hosted edition.
- **Events and goals:** Smart events: nine auto event types that Clarity detects, plus events you define from button clicks, page visits or API events; funnels; conversion maps; custom tags. The smart-events article shows "Last updated on 2025-12-01". The FAQ confirms funnel support. [Verified · Nov 2, 2026](https://learn.microsoft.com/en-us/clarity/smart-events)
- **Data access, export and retention:** A Data Export API returns dashboard data as JSON for a date range, broken down by up to three dimensions (for example Browser, Device, Country/Region, Source, Medium, Campaign, Referrer URL, URL, Page Title and Popular Pages), limited to 10 requests per project per day and needing a token from a project admin. Retention: playback data 30 days; click data (aggregated per page) 9 months; labelled or favourited sessions 9 months; heatmap data 9 months. The export API article shows "Last updated on 2024-11-26". Retention is from https://learn.microsoft.com/en-us/clarity/data-retention ("Last updated on 2026-06-30"). [Verified · Nov 2, 2026](https://learn.microsoft.com/en-us/clarity/clarity-data-export-api)
- **Sites, team members and limits:** No limit on the number of sites per account and no traffic limits; you can add an unlimited number of projects for each domain or website; a project admin can add team members. The FAQ shows "Last updated on 2026-10-20". [Verified · Nov 2, 2026](https://learn.microsoft.com/en-us/clarity/faq)
- **Support:** By email or the smiley-face icon on any Clarity page; Microsoft says it monitors Stack Overflow questions tagged ms-clarity. No support plan or hours are stated. The FAQ shows "Last updated on 2026-10-20". [Verified · Nov 2, 2026](https://learn.microsoft.com/en-us/clarity/faq)
- Not clear from public sources: The pages read do not name the Azure region that holds the data, describe no self-hosted edition and no support plan, and say recording playback data is kept 30 days while click data is kept 9 months.

### Pirsch Analytics

Pirsch Analytics has no free plan: Standard is $6 per month ($60 per year) for 10,000 monthly page views and 50 websites, after a 30-day trial with no card. Pirsch states it does not use cookies and hosts its data in Germany.

- Website: https://pirsch.io/
- Based: Online
- Card on the page: https://allthingscompared.com/website-analytics-tools/#pirsch-analytics
- Our read (interpretation, not a fact): People who want a low entry price by page views, with unlimited team members and unlimited data retention on every plan.
- Fits: No cookies by default; Events and goals
- **Free plan or free edition:** No free plan. The pricing page offers a free 30-day trial with no credit card required. On-premise (self-hosted) is listed only under Enterprise. The page is undated; the footer shows 2026. [Verified · Nov 2, 2026](https://pirsch.io/pricing)
- **Cheapest paid plan:** Standard: $6 per month billed monthly for 10,000 monthly page views (USD, US site, 50 websites); billed annually it is $60 per year (the page says you save $12 per year). Plus is $12 per month at the same 10,000 page-view tier. Prices exclude sales taxes. Read in a browser with the page's page-view selector and Monthly/Annually switch, which only change the displayed prices. [Verified · Nov 2, 2026](https://pirsch.io/pricing)
- **What the price is based on:** Priced by monthly page views (a selector sets the tier). Custom events and 10% of session-extension events also count toward the monthly limit, and deleted domains count until the limit resets. At the limit, access to your statistics is limited to the day you reached it; Pirsch keeps collecting data for five more days so you can upgrade and avoid gaps. The wording is from the pricing page FAQ. [Verified · Nov 2, 2026](https://pirsch.io/pricing)
- **Cookies and consent, as the provider states:** Pirsch Analytics states it does not use cookies to collect data, so no consent banner is needed for its analytics, and that it recognises users through the HTTP protocol by generating a hash for each visitor from the IP address, User-Agent and other data points. The hash wording is in the pricing page FAQ, https://pirsch.io/pricing. Both pages are undated. [Provider claim · Nov 2, 2026](https://pirsch.io/cookieless-tracking)
- **Where data is stored:** Pirsch Analytics states it is developed and hosted in Germany and that your data never leaves Hetzner Cloud servers in Nuremberg and Falkenstein. Its Enterprise page also lists a custom managed cloud setup with the hosting provider of your choice. The Enterprise wording is on https://pirsch.io/for-enterprises. The pricing page lists "Cloud (Germany)". All are undated. [Provider claim · Nov 2, 2026](https://pirsch.io/privacy-friendly-analytics)
- **Self-hosting:** Listed only under Enterprise: the pricing page shows "On-premise (Self-hosted)" in the Enterprise column (custom price, "Request a Quote") and the Enterprise page offers self-hosting. The docs call Pirsch an open-source web analytics solution; the pages read give no download, install guide or licence for a self-hosted edition. Enterprise page: https://pirsch.io/for-enterprises. Docs: https://docs.pirsch.io/. All are undated. [Verified · Nov 2, 2026](https://pirsch.io/pricing)
- **Events and goals:** The Standard plan lists "Events & Conversion Goals". The feature table lists custom event tracking, conversion goal tracking, outbound link, file download and 404 page tracking, custom event metrics and e-commerce revenue tracking; the Plus plan adds funnels and A/B testing and segmentation. Which of the table rows belong to which plan is not shown in the text read, except where the plan cards say so. [Verified · Nov 2, 2026](https://pirsch.io/pricing)
- **Data access, export and retention:** A RESTful API and SDKs, server-side integration, native webhooks and script proxies; CSV export of all statistics from the settings page; imports from Google Analytics, Plausible and Fathom. Data retention is listed as unlimited on Standard, Plus and Enterprise; raw data access is listed under Enterprise. The CSV and API statement is in the pricing page FAQ. [Verified · Nov 2, 2026](https://pirsch.io/pricing)
- **Sites, team members and limits:** Standard: 50 websites, unlimited members and unlimited data retention. Plus: unlimited websites and Teams. Enterprise: custom limits. Page-view tiers apply to every plan. The page is undated. [Verified · Nov 2, 2026](https://pirsch.io/pricing)
- **Support:** Plus lists priority support; Enterprise lists dedicated support, personal onboarding and online user training. The feature table also lists "Email Support" and "Talk to Real Humans" without showing which plans have them in the text read. The FAQ points to a community forum and support@pirsch.io. The page is undated. [Verified · Nov 2, 2026](https://pirsch.io/pricing)
- Not clear from public sources: The pages read list self-hosting only under Enterprise on request and do not state a licence. They do not show in the text read which plans include email support, and they list no free plan.

### Plausible Analytics

Plausible Analytics sells Starter at $9 per month billed monthly ($90 per year) for 10,000 monthly pageviews and one site, after a 30-day trial with no card; a self-hosted Community Edition is free. Plausible states it does not use cookies and keeps cloud data on a server in Germany.

- Website: https://plausible.io/
- Based: Online
- Card on the page: https://allthingscompared.com/website-analytics-tools/#plausible-analytics
- Our read (interpretation, not a fact): People who want a hosted plan priced by pageviews, or a free self-hosted edition, with goals and custom events.
- Fits: Free to use; No cookies by default; Self-hosting: run it on your own server; Events and goals
- **Free plan or free edition:** No free cloud plan. Every account starts with a free 30-day trial with all Business plan features, no credit card required; when it ends without a subscription the dashboard is locked and stats are eventually deleted. A free self-hosted edition is offered: Plausible Community Edition, AGPL-licensed. The trial article shows "Last updated on Oct 29, 2026". Community Edition wording is on https://plausible.io/self-hosted-web-analytics (undated). [Verified · Nov 2, 2026](https://plausible.io/docs/trial)
- **Cheapest paid plan:** Starter: $9 per month billed monthly for up to 10,000 monthly pageviews (USD, US site, one site); billed yearly it is $90 per year ($7.50 per month, shown as 2 months free). At the same tier Growth is $14 and Business $19 per month billed monthly. Read in a browser at the 10k pageview tier with the page's pageview slider and Monthly/Yearly switch, which only change the displayed prices. The page is undated. [Verified · Nov 2, 2026](https://plausible.io/#pricing)
- **What the price is based on:** Priced by monthly pageviews plus custom events across all sites in a team (custom events include outbound clicks, file downloads, form submissions and 404 tracking; pageview goals do not count). Plans differ by features and team size: Starter (one site), Growth (up to 3 sites and 3 team members), Business (up to 10 of each), Enterprise (custom). Over the limit: one month over needs no action; two months in a row triggers a notice to upgrade (prorated), and if you do not upgrade within a week dashboards are locked while stats keep being collected. The article shows "Last updated on Oct 29, 2026". [Verified · Nov 2, 2026](https://plausible.io/docs/subscription-plans)
- **Cookies and consent, as the provider states:** Plausible Analytics states it does not use cookies or generate persistent visitor identifiers, does not track people across devices, websites or apps, and that its daily visitor identifier is specific to one website and device. Its pages say no cookie banner is required. The data policy page shows "Last updated: October 2026". The "no cookie banner required" wording is on https://plausible.io/. [Provider claim · Nov 2, 2026](https://plausible.io/data-policy)
- **Where data is stored:** Plausible Analytics states that cloud data is processed only on servers owned and operated by European companies and never leaves the EU, kept on a server in Germany; with the Community Edition you can host your instance on any server in any country. The EU wording is also on https://plausible.io/eu-hosted-web-analytics. Both pages are undated. [Provider claim · Nov 2, 2026](https://plausible.io/self-hosted-web-analytics)
- **Self-hosting:** Yes. Plausible Community Edition is a free, self-hosted release under the AGPL licence that you run on your own server. It is published twice a year, uses basic bot filtering, has community support only, and leaves out funnels, user journeys, ecommerce revenue goals, SSO and the Sites API. The page is undated and says the source code is public. [Verified · Nov 2, 2026](https://plausible.io/self-hosted-web-analytics)
- **Events and goals:** Goals and custom events are listed on every plan (Starter and up): custom event goals, pageview goals, and codeless goals for file downloads, form completions and outbound link clicks; ecommerce revenue tracking, funnels and user journeys, and custom properties are listed on Business. The goals article shows "Last updated on Jun 10, 2026". Plan placement is from the pricing section on https://plausible.io/. [Verified · Nov 2, 2026](https://plausible.io/docs/goal-conversions)
- **Data access, export and retention:** A Stats API (Business plan, 600 requests per hour by default), an Events API for sending data server-side, CSV export from the dashboard (quick export limited to 300 entries per report; a full export is in site settings), a Data Studio connector (Business), a Google Analytics importer, and scheduled raw event exports (Enterprise). Starter lists "No retention limit". Dashboard exports and the Stats API are unavailable without an active trial or subscription. The data-access article shows "Last updated on Aug 26, 2026". The Stats API and export articles, https://plausible.io/docs/stats-api and https://plausible.io/docs/export-stats, show "Last updated on Oct 29, 2026". [Verified · Nov 2, 2026](https://plausible.io/docs/data-access)
- **Sites, team members and limits:** Starter: one site. Growth: up to 3 sites and 3 team members. Business: up to 10 sites and 10 team members. Enterprise: more than 10 of each, with custom limits. Full team members, site guests and pending invitations count toward the team limit; email report recipients and people with shared links do not. Starter lists no retention limit. The article shows "Last updated on Oct 29, 2026". Plan limits are from the pricing section on https://plausible.io/. [Verified · Nov 2, 2026](https://plausible.io/docs/subscription-plans)
- **Support:** Every plan includes email support from the team; Enterprise lists priority support. Documentation and a status page are listed. The page is undated. [Verified · Nov 2, 2026](https://plausible.io/contact)
- Not clear from public sources: The cloud service has no free plan. The Community Edition leaves out funnels, user journeys, revenue goals, SSO and the Sites API and has community support only.

### PostHog

PostHog gives the first 1,000,000 events each month free, bills web analytics events above that from $0.00005 per event, lets you pick a US or EU cloud and offers a free MIT-licensed self-hosted edition. Its Web Analytics product reports visitors, pageviews, sessions, bounce rate and referrers.

- Website: https://posthog.com/
- Based: Online
- Card on the page: https://allthingscompared.com/website-analytics-tools/#posthog
- Our read (interpretation, not a fact): People who want web analytics alongside product analytics on one usage-priced platform, in a US or EU cloud or on their own server.
- Fits: Free to use; Self-hosting: run it on your own server; Choosing the data region; Events and goals
- **Free plan or free edition:** Free plan with no end date and no credit card: the first 1,000,000 analytics events (which include web analytics) each month are free and the allowance resets monthly. It includes 1 project, unlimited team members, 1-year data retention and community support; on the free plan events over the limit are dropped. A free self-hosted edition is also offered. The pricing page is undated. The free tier is described as not a trial and not expiring. [Verified · Nov 2, 2026](https://posthog.com/pricing)
- **Cheapest paid plan:** Pay-as-you-go, billed on usage with no minimum spend or annual contract stated: web analytics events cost $0.00005 per event after the first 1,000,000 free events each month, a rate that falls with volume (USD; billing limits can be set). No monthly base fee is listed. The per-event rate is on the web analytics page ("pricing starts at $0.00005 / event and reduces with volume"). The plan structure is on https://posthog.com/pricing. Both pages are undated. [Verified · Nov 2, 2026](https://posthog.com/web-analytics)
- **What the price is based on:** Usage-based per product: web and product analytics are billed by events captured, with a separate free allowance for each product. The paid plan adds 6 projects (up from 1) and 7-year retention. You can set billing limits; on the free plan events over the limit are permanently dropped, and on pay-as-you-go usage above the free allowance is billed. The page is undated. [Verified · Nov 2, 2026](https://posthog.com/pricing)
- **Cookies and consent, as the provider states:** PostHog states its web analytics can skip cookies in an optional cookieless mode, which the docs show as a setting (cookieless_mode set to "always", or "on_reject" to count visitors who decline consent). In that mode it does not store a distinct ID in the browser and instead uses a hash calculated on its servers from a daily salt, IP address, user agent and hostname. Its web analytics page says the cookieless option means you do not need to add a cookie banner just for web analytics. The pages read do not state the default setting. The "optional" wording is on https://posthog.com/web-analytics. Both pages are undated. [Provider claim · Nov 2, 2026](https://posthog.com/docs/data/cookieless-tracking)
- **Where data is stored:** You choose a cloud when you sign up: the pricing page offers "US (Virginia)" or "EU (Frankfurt)", and the docs say Cloud EU is hosted on servers based in Frankfurt. Self-hosting on your own infrastructure is also offered. The docs wording is on https://posthog.com/docs/privacy/data-storage and the "US or EU cloud instance" wording on https://posthog.com/docs/self-host. All are undated. [Verified · Nov 2, 2026](https://posthog.com/pricing)
- **Self-hosting:** Yes. PostHog offers a free Docker Compose ("hobby") deployment under an MIT licence and says the self-hosted version is the same product it runs on PostHog Cloud. It also states that self-hosted deployments are officially unsupported, are not given tagged releases or paid support plans, and that you carry the responsibility and risk. The page is undated. [Verified · Nov 2, 2026](https://posthog.com/docs/self-host)
- **Events and goals:** The Web Analytics page lists pageviews, sessions, traffic breakdown, UTM tracking, web vitals and conversions ("track actions you want users to take"), notes that autocapture handles pageviews, and says the same events power product analytics and session replay. The page is undated. [Verified · Nov 2, 2026](https://posthog.com/web-analytics)
- **Data access, export and retention:** A REST API with personal API keys (analytics endpoints are limited to 240 requests per minute and 1,200 per hour), SQL queries in product analytics, and batch exports. The pricing page says events and metadata are retained for 1 year on the free plan and 7 years on any paid plan; after 1 year data may move to cold storage, so queries may run more slowly. The API limits are on https://posthog.com/docs/api and the SQL mention on https://posthog.com/web-analytics. All are undated. [Verified · Nov 2, 2026](https://posthog.com/pricing)
- **Sites, team members and limits:** Free: 1 project, unlimited team members, 1-year retention. Pay-as-you-go: 6 projects, 7-year retention. The number of websites allowed per project is not stated on the pages read. The page is undated. [Verified · Nov 2, 2026](https://posthog.com/pricing)
- **Support:** Free plan: community support. Pay-as-you-go: email support, or Slack for customers spending over $2,000 per month. The page is undated. [Verified · Nov 2, 2026](https://posthog.com/pricing)
- Not clear from public sources: The pages read do not state the default cookie setting of the tracking snippet, show no total for a given traffic level and state that self-hosted deployments are officially unsupported with no paid support plans.

### Simple Analytics

Simple Analytics has a free plan (1 user, 5 websites, 30 days of history) and a paid plan at $20 per month billed monthly ($200 per year) for 100,000 pageviews. Simple Analytics states it does not use cookies and stores website data in the EU.

- Website: https://www.simpleanalytics.com/
- Based: Online
- Card on the page: https://allthingscompared.com/website-analytics-tools/#simple-analytics
- Our read (interpretation, not a fact): People who want a free hobby plan or a pageview-priced paid plan with events, goals and a Stats API.
- Fits: Free to use; No cookies by default; Events and goals
- **Free plan or free edition:** A free plan with no end date ("free forever", no credit card): 1 user, 5 websites, 30 days of history (the plan card says 1 month), unlimited pageviews under a fair-use policy, and a badge required. The plan table lists no goals dashboard, event collection or email support on Free. New accounts also get a 14-day self-serve trial of all features, no credit card required. Read in a browser with the page's "Show all plan features" table expanded. The page is undated. [Verified · Nov 2, 2026](https://www.simpleanalytics.com/pricing)
- **Cheapest paid plan:** Simple plan: $20 per month billed monthly for 100,000 monthly pageviews (USD, US site), including 1 user, with $20 per month per extra user; billed annually it is $200 per year ($200 per year per extra user), shown as 2 months free. Read in a browser at the slider's 100k pageview setting (the slider runs from 100k to 2.5M) with the Monthly/Annually switch, which only changes the displayed prices. [Verified · Nov 2, 2026](https://www.simpleanalytics.com/pricing)
- **What the price is based on:** Priced by pageviews (a slider sets the tier) plus extra users. The monthly fee follows usage: Simple Analytics counts data points over the last month, then the average of the previous three months. For yearly plans you estimate traffic; if you go over, you get an email and a week to raise your limit before Simple Analytics raises it. The free plan has unlimited pageviews under a fair-use policy. The wording is from the pricing page FAQ. [Verified · Nov 2, 2026](https://www.simpleanalytics.com/pricing)
- **Cookies and consent, as the provider states:** Simple Analytics states it does not use cookies and never sets any, collects no personal data, does not store or hash IP addresses (they are replaced with zeros in server logs) and takes the country from the visitor's browser time zone. It also states that without cookies you do not need consent banners. The pricing page FAQ repeats the no-cookies statement. Both pages are undated. [Provider claim · Nov 2, 2026](https://www.simpleanalytics.com/what-we-collect)
- **Where data is stored:** Simple Analytics states your website data is stored in the EU, with its primary infrastructure in the Netherlands, and goes to a provider outside the EU only when you opt in to a feature that needs it, like the AI assistant. No region setting is described. The wording is from the pricing page FAQ. [Provider claim · Nov 2, 2026](https://www.simpleanalytics.com/pricing)
- **Self-hosting:** Not publicly stated. The pages read describe only the hosted service and do not mention a self-hosted edition.
- **Events and goals:** The Simple (paid) plan lists a goals dashboard, collecting events, automated events and metadata analysis; the features page lists multi-step funnels and tracking of button clicks, form submissions and downloads. The Free plan lists none of these. Funnels wording is on https://www.simpleanalytics.com/features. The documentation pages on events and goals are https://docs.simpleanalytics.com/events and https://docs.simpleanalytics.com/goals. [Verified · Nov 2, 2026](https://www.simpleanalytics.com/pricing)
- **Data access, export and retention:** The Simple plan lists a Stats API; the features page lists CSV download and APIs. The Export API, Admin API and Google Looker Studio integration are listed for Enterprise only. Data retention: Free 30 days, Simple 3 years, Enterprise custom. Read from the expanded plan-feature table. CSV wording is on https://www.simpleanalytics.com/features. [Verified · Nov 2, 2026](https://www.simpleanalytics.com/pricing)
- **Sites, team members and limits:** Free: 1 user, 5 websites, 1 email report, 30 days of history. Simple: 1 user included ($20 per month or $200 per year per extra user), 10 websites, 3 email reports, 3 years of history. Enterprise: custom. Read from the expanded plan-feature table. [Verified · Nov 2, 2026](https://www.simpleanalytics.com/pricing)
- **Support:** Email support on the Simple plan and Enterprise; none on Free. Enterprise adds video onboarding, priority support and legal support. Read from the expanded plan-feature table. [Verified · Nov 2, 2026](https://www.simpleanalytics.com/pricing)
- Not clear from public sources: No self-hosted edition is named. The free plan has no events or goals, the export API is Enterprise only, and the pages state free-plan history both as 1 month and as 30 days.

### Umami

Umami Cloud has a free Hobby plan (100K events per month, 1 website) and Pro at $20 per month for 1 million events; the open-source software is also free to self-host under the MIT licence. Umami states its web tracker does not use cookies.

- Website: https://umami.is/
- Based: Online
- Card on the page: https://allthingscompared.com/website-analytics-tools/#umami
- Our read (interpretation, not a fact): People who want a free hosted tier or a free self-hosted copy, with a US or EU region choice and goals and funnels on every plan.
- Fits: Free to use; No cookies by default; Self-hosting: run it on your own server; Choosing the data region; Events and goals
- **Free plan or free edition:** Umami Cloud Hobby: $0 per month, up to 100K events per month, 1 website, 6-month data retention and community support. The software is also open source and can be self-hosted for free. The pricing page is undated. [Verified · Nov 2, 2026](https://umami.is/pricing)
- **Cheapest paid plan:** Pro: $20 per month billed monthly (USD, US site), including 1 million events per month, then $0.00003 per additional event. It has a 14-day free trial and is billed the regular amount at the end of it. Business is $200 per month with 10 million events. No annual price is shown. The FAQ says billing occurs on a monthly basis and you can cancel at any time. [Verified · Nov 2, 2026](https://umami.is/pricing)
- **What the price is based on:** Priced by events: each website pageview counts as one event, and each saved event property counts as one event. Hobby includes 100K, Pro 1 million ($0.00003 per extra event) and Business 10 million ($0.00002 per extra event). If you exceed the included events, extra events are billed per event and data collection is not interrupted; the Hobby column shows no rate for additional events. The wording is from the pricing page FAQ and plan table. [Verified · Nov 2, 2026](https://umami.is/pricing)
- **Cookies and consent, as the provider states:** Umami states its web tracker does not use cookies, and that whether a website needs a cookie notice depends on the other services it uses and on applicable requirements. Its pricing page FAQ states Umami does not use cookies or collect personal data and that you can use it without a cookie consent banner. The pricing page FAQ is on https://umami.is/pricing. Both pages are undated. [Provider claim · Nov 2, 2026](https://docs.umami.is/docs/faq)
- **Where data is stored:** Umami Cloud: you choose the US or EU data region when you sign up. The pricing page FAQ says Umami Cloud servers are located in the US and EU. Self-hosted data stays on your own infrastructure. The docs page points to a separate "Cloud data regions" page that was not read. [Verified · Nov 2, 2026](https://docs.umami.is/docs/cloud/sign-up)
- **Self-hosting:** Yes. Umami is open source and can be self-hosted for free: install from source, with Docker Compose or from a prebuilt Docker image. The repository's LICENSE file is the MIT licence. The pricing FAQ says Cloud has some extras, such as email reports and the streaming API, that the self-hosted version does not. The licence text is at https://raw.githubusercontent.com/umami-software/umami/master/LICENSE. The self-hosting FAQ is on https://docs.umami.is/docs/faq, which says self-hosted data is retained indefinitely unless you delete it. [Verified · Nov 2, 2026](https://docs.umami.is/docs/install)
- **Events and goals:** Custom events and event properties are included on all plans, including Hobby. Funnels, goals, journeys, retention, UTM, revenue and attribution are listed for all Cloud plans and for the self-hosted version. Goals docs: https://docs.umami.is/docs/goals; events docs: https://docs.umami.is/docs/track-events. Business adds session replays and heatmaps. [Verified · Nov 2, 2026](https://docs.umami.is/docs/cloud)
- **Data access, export and retention:** API access on Pro and above (Cloud calls go to api.umami.is/v1 with an API key), MCP access, and a data export of all Cloud data as gzip-compressed CSV files sent by emailed link. Data import is listed. Retention: Hobby 6 months, Pro 2 years, Business 5 years, Enterprise custom; self-hosted data is kept indefinitely unless deleted. The export steps are on https://docs.umami.is/docs/cloud/export-data and the API base URL on https://docs.umami.is/docs/api. [Verified · Nov 2, 2026](https://umami.is/pricing)
- **Sites, team members and limits:** Hobby: 1 website and no team members listed. Pro: up to 20 websites and up to 10 team members. Business and Enterprise: unlimited websites and team members. The page is undated. [Verified · Nov 2, 2026](https://umami.is/pricing)
- **Support:** Hobby: community support. Pro: email support. Business: email and chat support. Enterprise: enterprise support, onboarding assistance and an uptime SLA. The page is undated. [Verified · Nov 2, 2026](https://umami.is/pricing)
- Not clear from public sources: Pro is shown with monthly billing only and no annual price, and the Hobby plan shows no rate for extra events. The pricing page says some Cloud features (email reports, streaming API) are not in the self-hosted version.

## Questions

### How were these website analytics tools chosen?

Each measures visits to websites (page views and referrers at minimum), is offered to the public with a free plan, a free edition or prices published on its own site (no sales call needed to start), and was still available on the check date. Tools aimed only at session replay or product analytics inside apps are set aside the same way for every candidate unless their own pages describe website traffic reporting. The starting list was Google Analytics, Plausible, Fathom, Simple Analytics, Matomo, Umami, Pirsch, Cloudflare Web Analytics, PostHog, Piwik PRO, Heap, Adobe Analytics and Microsoft Clarity. Ten met the rule, and all ten are listed, which is at most ten and the most this page holds, so no extra rule was needed. Not listed: Adobe Analytics, because its pricing page shows no prices and sends you to an Adobe expert or a demo for a quote; Piwik PRO, because its pricing page shows only "from" figures for plans priced individually through a sales contact and lists no free plan; and Heap, which lists a free plan but was set aside under the product-analytics clause because the pages read describe product analytics and session replay and do not describe page-view and referrer reporting for websites. This says nothing about the quality of any tool left out. The page lists the ten in alphabetical order and does not rank them.

### Where do the prices and facts come from?

Each provider's own pricing page, plan comparison, documentation or help centre, and terms or data pages, read on 2026-11-02, with prices in US dollars unless the page says otherwise (Matomo's paid On-Premise bundles are priced in euros). Each price says the plan, the pageview, event or hit tier it covers and the billing term. Several pricing pages are built with sliders and billing switches, so they were read in a browser and the slider or switch was changed only to read the other displayed prices. Prices and limits change often, so check the provider before you buy.

### Why can the prices not be compared line by line?

The tools count different things (pageviews, events, hits or data points), start their paid tiers at different volumes (10,000 pageviews for some, 100,000 for others, 1,000,000 events for others) and bill by different terms. The Cheapest paid plan row therefore states the tier next to every price, and a lower number does not mean a lower cost for the same traffic.

### What does this page say about cookies, consent and privacy laws?

Statements about cookies, identifiers, consent, privacy and data ownership are claims each provider makes about itself. They are shown as provider claims, start with the provider's name and are attributed to it. This page does not say whether any tool meets a legal requirement or whether your site must show a notice to its visitors, and it is not legal guidance. Ask a qualified adviser about your own situation.

### What does "Not publicly stated" mean?

The provider's pages did not say. It does not mean the answer is no.

## Sources

- https://developers.cloudflare.com/web-analytics/data-metrics/high-level-metrics/ (checked Nov 2, 2026)
- https://developers.cloudflare.com/web-analytics/faq/ (checked Nov 2, 2026)
- https://developers.cloudflare.com/web-analytics/limits/ (checked Nov 2, 2026)
- https://developers.google.com/analytics/devguides/collection/ga4/cookies-user-id (checked Nov 2, 2026)
- https://docs.umami.is/docs/cloud (checked Nov 2, 2026)
- https://docs.umami.is/docs/cloud/sign-up (checked Nov 2, 2026)
- https://docs.umami.is/docs/faq (checked Nov 2, 2026)
- https://docs.umami.is/docs/install (checked Nov 2, 2026)
- https://learn.microsoft.com/en-us/clarity/clarity-data-export-api (checked Nov 2, 2026)
- https://learn.microsoft.com/en-us/clarity/faq (checked Nov 2, 2026)
- https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-cookies (checked Nov 2, 2026)
- https://learn.microsoft.com/en-us/clarity/smart-events (checked Nov 2, 2026)
- https://marketingplatform.google.com/about/analytics/ (checked Nov 2, 2026)
- https://matomo.org/faq/general/faq_146/ (checked Nov 2, 2026)
- https://matomo.org/licences/ (checked Nov 2, 2026)
- https://matomo.org/pricing/ (checked Nov 2, 2026)
- https://pirsch.io/cookieless-tracking (checked Nov 2, 2026)
- https://pirsch.io/pricing (checked Nov 2, 2026)
- https://pirsch.io/privacy-friendly-analytics (checked Nov 2, 2026)
- https://plausible.io/#pricing (checked Nov 2, 2026)
- https://plausible.io/contact (checked Nov 2, 2026)
- https://plausible.io/data-policy (checked Nov 2, 2026)
- https://plausible.io/docs/data-access (checked Nov 2, 2026)
- https://plausible.io/docs/goal-conversions (checked Nov 2, 2026)
- https://plausible.io/docs/subscription-plans (checked Nov 2, 2026)
- https://plausible.io/docs/trial (checked Nov 2, 2026)
- https://plausible.io/self-hosted-web-analytics (checked Nov 2, 2026)
- https://posthog.com/docs/data/cookieless-tracking (checked Nov 2, 2026)
- https://posthog.com/docs/self-host (checked Nov 2, 2026)
- https://posthog.com/pricing (checked Nov 2, 2026)
- https://posthog.com/web-analytics (checked Nov 2, 2026)
- https://support.google.com/analytics/answer/11202874 (checked Nov 2, 2026)
- https://support.google.com/analytics/answer/11598602 (checked Nov 2, 2026)
- https://support.google.com/analytics/answer/12229528 (checked Nov 2, 2026)
- https://support.google.com/analytics/answer/7667196 (checked Nov 2, 2026)
- https://support.google.com/analytics/answer/9267568 (checked Nov 2, 2026)
- https://support.google.com/analytics/answer/9267744 (checked Nov 2, 2026)
- https://support.google.com/analytics/answer/9303323 (checked Nov 2, 2026)
- https://umami.is/pricing (checked Nov 2, 2026)
- https://usefathom.com/about/contact (checked Nov 2, 2026)
- https://usefathom.com/api (checked Nov 2, 2026)
- https://usefathom.com/docs/events/overview (checked Nov 2, 2026)
- https://usefathom.com/features (checked Nov 2, 2026)
- https://usefathom.com/features/data-isolation (checked Nov 2, 2026)
- https://usefathom.com/pricing (checked Nov 2, 2026)
- https://usefathom.com/why-fathom-analytics/cookieless-analytics (checked Nov 2, 2026)
- https://www.cloudflare.com/web-analytics/ (checked Nov 2, 2026)
- https://www.simpleanalytics.com/pricing (checked Nov 2, 2026)
- https://www.simpleanalytics.com/what-we-collect (checked Nov 2, 2026)

Cite this page: All Things Compared, "Website analytics tools, compared", facts checked Nov 2, 2026. https://allthingscompared.com/website-analytics-tools/